On the Way to the Web delivers expert consultancy in Search Engine Optimisation to improve your virtual visibility and increase the volume of your website traffic. Our SEO technicians employ a series of on-page methods and [...]
While the focus of SEO is on algorithmic or ‘unpaid’ results, Search Engine Marketing takes a force-grown approach to the science of your online findability. On the Way to the Web has an outstanding track record in the devisin[...]
Social Media Optimisation has emerged as an increasingly important complement to the e-endeavours of every organisation that aspires to a strong virtual self. While corporate websites constitute the ‘formal conversation’ of th[...]
On the Way to the Web
Two worlds that live side by side – the real and the virtual.
Your company exists in both of them.
Your identity in the real world is well understood.
It is what you do, who you are.
It is your people, your brand, your product, your reason for being.
But what is your identity in the other world, the world of the web?
On the Way to the Web is a company that specialises in investigating that question on our clients’ behalf and then engineering better answers to it – optimised answers that clients are able to consciously shape in keeping with their corporate vision and business plan
Our role is simple: to maximise your presence in the virtual world so that the real world – the customers of today and tomorrow – can readily find you.
Simple, yes. But not easy. Our process begins with acquiring an intimate understanding of each client’s profile and positioning in order to project their strongest virtual self. To achieve this, our services revolve around the latest in SEO techniques, but also include deep specialisations across search engine marketing (SEM), conversion rate optimisation, social media optimisation, and online reputation management.